Directorate General Public Relation

Central News Room: ​

  • To Ensure Publicity Of President, Prime Minister And Ministers
  • To Prepare And Issue Hand-Outs And Press Releases
  • To Scan Newspapers, Mark Out And Bring To The Notice, Complaint, Negative Views To The Departments Concerned
  • To Contribute Articles On Important Issues, Preparation Of Speeches/ Talking Points For Government Officials
  • To Arrange Visits Of Journalist Delegations
  • Preparation Of Supplements For Print Media On Special Occasions
  • To Issue Clarifications
  • To Attend Meetings To Extend Press Coverage
  • To Liaise Between The Ministers And Pressmen During Assembly Sessions
  • To Endeavour To Boost Up Image Of PM, Ministers And Official Dignitaries In Mass Media
  • To Endeavour To Mould Public Opinion In Government Favour Through Positive Publicity
  • To Maintain Up-To-Date List Of Journalists
  • To Process Applications Of Journalists And Prepare Accreditation Cards
  • To Initiate Cases Of Financial Help To Deserving Journalists

Social Media: ​

  • To Maintain And Update The Website Of DGPR
  • To Upload Latest Updates On Facebook And Twitter Etc.

Advertising Section:

  • Release And Placement Of Government Advertisements In National, Regional Press As Per AJ&K Government Advertisement Policy
  • Issuance Of NOCs To The Newspapers For Special Supplements For Publishing Government Advertisements
  • Verification And Preparation Of Advertisement Bills For Recovery Of Advertisement Dues From The Advertising Departments For Payment To The Print Media / Advertising Agencies

Research And Reference (Monitoring And Evaluation:

  • Maintain Reference Of Press Clippings/ Periodicals On Various Subjects / Issues
  • Submission Of Clippings From Newspapers To The Prime Minister, Minister Information And Chief Secretary AJ&K
  • Monitoring Of Different Newspapers Regarding Development Projects Of Azad Jammu And Kashmir Government
  • Scrutiny Of Newspapers And Magazines To Identify Objectionable, Obscene And Controversial Matter
  • Checking Of Stall Value Of Newspapers/ Periodicals To Determine Their Circulation Position For Inclusion In The Central Media List

Photo & Films:

  • Video Coverage Of AJ&K Government Functions For Electronic Media
  • Pictorial Coverage Of President, PM, Ministers And Other Official Functions


  • Accountable For Proper Maintenance Of Different Sections
  • Assigning Duties To The Members Of Department For Special Events And Daily Tasks
  • Resolving All The Internal And External Issues Of The Organization
  • Maintain A Liaison Among DPR, Government And Different Departments.